UNSUNG HEROES OF ANY WARDROBES....
Outdoor Retailer/NYC-SNOW MAGAZINE/NYC
words/images Judith Ecochard
DARN TOUGH is evolving into a premium fashion collection of socks ---inspite of its stellar reputation as a performance brand of feet coverings. It's just that it's collection of women's lifestyle socks- designed by Poppy Gall (co-founder of ISIS)--- are that nice...made from finely spun merino wool...
We use the term "fashion" because the prints and colors are fab...truly we can see these in Bloomingdale's...but the socks are durable-guaranteed for life...and do can double duty as hiking/trek-biking/running socks too.
Various heights available...all finely spun 17.5 micron yarn...
Also new---Light Cushion run/bike socks on quarter length ($17) and no-show ($14) with a new articulated cuff- sporting Darn Tough's True-Seamless™ knitting technology---that eliminates hot spots and blisters... plus a longer ring toe pocket and deeper heel cup for a foot hugging fit. Ultra light weight made from 17.5 micron Merino wool yarns with an open mesh knitting on top of foot...naturally moisture-wicking/breathable.
Made in the USA and guaranteed for life....
DARN TOUGH.
Last season...
LORPEN introduced socks made with blends of
Polartec® -including its Power Stretch--- four way stretch socks---under the foot and the shins-with unbelievable support, wind and abrasion protection, and breathability in a knitted spun fleece-and Power Dry®-using different yarns on either side and on top of the foot-that's moisture wicking, and 10% Lycra® at the cuff for of slipping or bunching up. Hand made too---there's a new height available...that is good for all types of activities...including the Ski specific-Light Ski Sock and Ultra Light Ski sock. ($49.99-$69.99).
Ski Lorpen/Polartec ---with shin protection
 |
| durable- non-chafing construction |
Also new-the
Polartec® Insulated Expedition-that's anatomical left and right made---like the other Polartec®/Lorpen® socks----with insulating Primaloft®. Serious protection in a technical sock.
LORPEN
Made in the USA
FITS socks are made from a merino wool blend---with it's distinct heel cup (Heel Lock™)...a signature characteristic...with Full Contact Cuff™ keep the socks where they should be...and Dynamic Toe Cup™ for no-chafing...with flat-knit construction.
 |
| new colors/prints-wide stripes women's casual crews (64% wool/34%nylon/2% Lycra®Spandex)-delivers February 2013 |
A new campaign featuring its lifestyle socks-with references to the beautiful outdoors that inspires the colors and prints -for Spring 2013.
 |
| special knit construction for different parts of a foot for the perfect fit |
New casual crew color waves and Nordic crew socks (ultra light, light and full cushioning) made specifically for Nordic boots---were intro-ed- and available now.
 |
| heel cup |
 |
| an assortment.... |
 |
| task oriented FITS---for runners, hunter, snowsports specific |
http://fitssock.com
What a terrific idea---we saw BOOTIGHTS® by Leg Up™at a Snow Magazine sponsored show---and were very impressed---and finally-fashionable gals don't have to buy certain boots in a slightly bigger size to accommodate warm socks...
 |
| up front-from the Rapture Collection |
 |
| Free Spirit SPort Collection |
What they are-a premium tight attached to a moisture wicking performance/supportive socks---there are several stylish and functional lines-including the Free Spirit Sport Collection-ribbed leggings attached to a mid-calf wool blend, moisture wicking sock...
...a Luxe Collection-featuring a 80 denier, every-course knit microfiber opaque tight with a control top and non-binding waist band, cotton gusset and flat seams for a smooth look,,,atop a sock made of wicking micro modal viscose yarns that are extremely soft and comfortable with additional arch support...
...a Core Collection---and a Rapture Collection---fashionable tights in really pretty patterns in sheer weaves, flannel pinstripes, and open knits---atop crew height socks---perfect for work...with boots.
Prices range from $34-$40--and bonus-made in the USA.
www.bootights.com
A new campaign featuring its lifestyle socks-with references to the beautiful outdoors that inspires the colors and prints -for Spring 2013.
http://fitssock.com
