Las Vegas:
UA CONNECTED FITNESS™ Debuts Record Platform- fitness/activity/health app…
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| on the International Consumer Electronic's Tech West tradeshow area-Under Armour had a lot of fun stuff going on including appearance by legend Cal Ripken, Jr. This photographer is shooting one brave and very in shape man having his Gumby-like squat movement assessed. Impressive. |
Our observation-Under Armour was not the first global fitness/athlete/active lifestyle focused brands out there…THINK Nike, Adidas, Reebok...
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| daily, weekly, monthly goals---competitions |
But one thing we know for sure---when that Baltimore based company 'gets' into a new product line-they don't mess around -and if not a massive success from the get-go-the company seems smart (humble) enough to re-invigorate and refresh what ails -LIKE-imo-
their women's line-.
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| select activity-track data-sleep counts |
SO-with the launch of Under Armour's visual platform (via a downloaded app works on Apple/Android smartphones))…the Record -we guess it's 'training' customers to use a UA branded activity/fitness platform…ahead of a launch of -we are guessing here-apparel made from innovative performance fabric embedded with sensors (like the
so cool but so pricey
Hexoskin line) -or it's own dive into the pool of fitness/activity trackers -or other products via its previously announced partnership with
HTC. (
INFO on that).
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| steps vs sleep -visuals of the Under Armour Record-easy to read dashboard |
Nice touch-UA Record's ability to work with work-out fiends' favs--devices from Jawbone, FitBit, Garmin---as well as apps likes its now owned MapMyFitness®-MapMyRun, MapMyRide...
Plus if the competitive type (vs the comparing type/) 20 humans can be invited to join one's networks to compete in customized challenges centered on fitness/health goals-with real-time updates, leader boards etc.
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| choose challenge---Way different than those college days beer chugging contests but similar to summer camp Color War. |
Smart-unique content from Under Armour including sponsored athlete workouts…and the ability to synch the seemingly hundreds of apps and tracking devices on one open platform-making UA's Record the only needed destination---
because this is a crowded space already---not a whole lot of the USA population regularly deploys or sticks with fitness/activity trackers.
Like a once motivated niece-who after 3 weeks said "eh-was cool to use-but then it (fitness tracker) didn't match my outfit…"
www.record.underarmour.com
Also on the App Store + Google Play store
PS: Along the lines of
Timex's new GPS watch-we look forward to something by Under Armour that untethers the smartphone, altogether…and doesn't require uploading personal health data to third party sites for real time feedback.
